Excuse

You're waiting for the 'perfect time' and it doesn't exist

Being a creative entrepreneur is hard. We are our own C-suite and our own cheerleading team. Our own therapists, our own designers, our own…pretty much everything. Which means we have a huge responsibility to keep things going in our businesses.

And there’s a seductive excuse that keeps many of us spinning our wheels instead of making moves: “It’s not the right time.”

Whether it’s reaching out to an agent, launching a new demo, or tackling a project that’s been on the back burner, we tell ourselves that we’re just waiting for the stars to align.

But here’s something I wish someone would have told me sooner: there is never a perfect time. And if you’re waiting for one, you’re not being cautious—you’re stalling.

Agents want to hear from you pretty much 365 days a year

Agents aren’t sitting around waiting for Mercury to be outta retrograde before they open your email or listen to your demo. What they are waiting for is talent—someone who knows their value and isn’t afraid to show it. Who is ready to take the voiceover world by fuckin’ storm! If you have something to offer, they want to hear from you today.

Not tomorrow.

Not next month when “things calm down.”

Not when you’ve hit some imaginary milestone that makes you feel ready.

365 days a year, an agent’s job is to find the right people to fill the needs of their clients. Your job is to show them why that person is you.

Excuses, excuses

Let’s talk science for a second. When we repeatedly make excuses, we’re rewiring our brains. Neuroscientist and behavioral researcher Dr. Joe Dispenza explains that when we avoid action, we reinforce neural pathways tied to fear and avoidance. Over time, this creates a feedback loop that makes inaction feel safer and more comfortable than taking a risk.

And here’s the kicker: your brain can’t distinguish between “good” fear and “bad” fear. It just knows you’re avoiding something. So when you tell yourself, “I’ll reach out later,” your brain interprets that delay as evidence that the task is dangerous or overwhelming. The more you avoid, the stronger that neural pathway becomes—and the harder it gets to take action in the future.

Excuses also trigger the brain’s reward system. Every time you justify why you shouldn’t send that email or make that call, your brain gives you a little hit of dopamine for “avoiding a threat.” That momentary relief might feel good, but it’s sabotaging your long-term success.

Why “Perfect Timing” is just fear in disguise

This might make you feel a little uncomfortable, but when you wait for the “perfect time,” what you’re really waiting for is a guarantee. You want assurance that your effort will be worth it, that you won’t face rejection, that everything will go smoothly.

But no such guarantee exists.

Every successful actor, voiceover artist, or creative entrepreneur will tell you that the real breakthroughs happened because they acted in the face of uncertainty—not because they waited until everything was perfect. Half the time, I don’t know if something I do is gonna “work”. But you have to allow yourself the chance to figure that out.

A simple question to break the excuse cycle

The next time you find yourself waiting for the “right” time to reach out to an agent or take a big step, ask yourself this:

“What am I actually afraid of right now?”

Be honest. Are you afraid of rejection? Of looking unprepared? Of being told “no”? Identifying the fear behind the excuse is the first step toward breaking the cycle.

Then, reframe the thought:

• Instead of “It’s not the right time,” try “There’s no better time than now.”

• Instead of “I’m not ready yet,” try “I’ll never feel ready—but I’m prepared.”

Action beats timing every time

Reaching out to an agent isn’t about hitting some magical moment on the calendar. It’s about having something to offer and having the courage to put yourself out there. Agents don’t want perfection. They want something real. They want action.

So, stop waiting for the perfect timing. It doesn’t exist. Send the email. Make the call. Hit send.

Because the truth is, you create the timing.

And if you’ve got something valuable to offer, today is as perfect as it gets.

And if you need a further kick in the tush, well, you know where to find me. I believe in you.