Do not EVER "bubble something to the top of my inbox"

I will become Bryan Mills so fast if you do.

I don’t think I’m alone here when I say email communications are annoying AF. I don’t want an email to “find me well” or find me at all. I’d rather just do what I need to to and be left alone. Call me a Scrooge, but it’s true.

Yet, email is unavoidable and, admittedly, my preferred way to communicate (if I must) and a natural way to touch base because there’s almost zero chance of getting me on the phone.

I probably send anywhere between 200-500 emails A MONTH. I know that I am being ironic in my contempt, but I think it’s because I see SO MANY emails that are beyond annoying: they’re costing people money.

When someone starts off their email, “I’m just bubbling this back up to the top of your inbox”, for me, it’s an immediate delete. The Patty Simcox nature of this instance, even if I was *maybe* gonna take a look or take a second to respond, is enough for me to hit delete, block, junk, etc. So how do agents, clients, and busy people who get dozens and dozens of emails a week feel about it?

I’ve asked a few: agents, direct clients, people in marketing and content creation roles at companies who hire out vendors…the response has been unanimous: this is not just annoying. It’s a huge turn-off.

The turn-off is the money breaker. Because now you’ve lost them forever. They don’t want to hear from you again. You’ve created a formidable wall that probably won’t ever come down all because you “bubbled” something.

The lesson here is about being intentional, not a pain in the ass.

If someone doesn’t respond to your email in the expected time frame that you’ve created, then absolutely follow up. But don’t be obnoxious about it and HAVE SOMETHING NEW TO SAY. A ‘bubble’ of your previous email means jack fuckall to them. They’re busy and want to get the job done in the fastest, most efficient way possible. Re-reading a thread of emails isn’t on their list of to-dos. Should you respond in your current thread? Maybe. But don’t just re-send the same email. HAVE SOMETHING NEW TO SAY. Have you been pinned? Avail-checked? Hired for something? Done something cool? Those are all interesting things to the recipient and are worth mentioning in a new message.

You want to be present, engaging, and show value: not to be a nuisance who is desperate.